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Infront enters F1 with Alfa Romeo Racing deal

The Infront agency has today (Friday) made its first move into Formula 1 through a new marketing agreement with the Alfa Romeo Racing team.

The non-exclusive agreement runs until the end of 2020 and further strengthens Infront’s presence within the world of motorsport.

The Swiss team was formerly known as Sauber. Alfa Romeo first partnered with the team in November 2017 and in 2018 the team was officially known as Alfa Romeo Sauber F1 Team before it adopted its current moniker ahead of the 2019 campaign.

Alfa Romeo Racing currently sits sixth in the F1’s constructor standings ahead of this weekend’s German Grand Prix.

Infront also holds exclusive media rights to the International Automobile Federation’s (FIA) World Endurance Championship, including the 24 Hours of Le Mans. It also acquired Youthstream, the owner of the rights to the International Motorcycling Federation’s (FIM) MXGP Motocross World Championship, earlier this year.