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Infront bolsters hospitality offering with Roland-Garros deal

A general view during the mens singles final match between Rafael Nadal and Dominic Thiem at the 2019 French Open (by Quality Sport Images/Getty Images)

The French division of the Infront agency has agreed a two-year deal with the French Tennis Federation (FFT) to become one of the official hospitality agencies for the Roland-Garros grand slam tournament and the Paris Masters, an ATP Masters 1000 event on the men’s tour.

The contract will run until 2021. Infront said the deal will strengthen its position as a leading hospitality company in France, whose portfolio includes offering premium sales, marketing and client services to French sports rights-holders of major international sports events.

Infront currently markets hospitality packages to a host of major events across football, rugby union and motorsport.

In rugby, Infront offers hospitality packages for France’s games in the Six Nations tournament, along with the showpiece events of domestic club league the Top 14.

Infront markets packages for France’s home national team football matches, along with the finals of the Coupe de France and Coupe de la Ligue club competitions.

In motorsport, the agency offers packages for Formula One’s French Grand Prix, along with endurance racing showpiece the 24 Hours of Le Mans.