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Industry heavyweights to bring back Rumble in the Jungle as immersive theatrical event

(Photo: Rematch).

Rematch, the immersive events company founded by Seven League’s Richard Ayers and backed by industry luminaries including DAZN’s John Gleasure and former Coca-Cola marketing director Ricardo Fort, has announced plans to launch an immersive theatrical event based on the ‘Rumble in the Jungle’, the 1974 world title fight between Muhammad Ali and George Foreman in Zaire.

Scheduled for February 2023, the event is described as a “multi-sensory experience” that will draw on “immersive theatre, audio-visual media, archive footage, music of the era and themed food and drink”, to allow modern audiences to enjoy the iconic sports event.

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