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Impact of esports under the microscope at Sports Decision Makers Summit Miami

The impact of esports on the global sports economy comes under the spotlight at the inaugural Sports Decision Makers Summit in Miami on May 6 and 7, during an expert panel featuring Electronic Sports Group founder Bobby Sharma, Tyler Schrodt, chief executive of the Electronic Gaming Federation and Vlad Marinescu, president of the US eSports Federation.

The session will examine the power of esports to deeply engage players and spectators and consider the implications for the established sports sector as it comes to terms with the opportunities and threats now and into the future.

Bobby Sharma brings a broad perspective to the discussion. Now founding partner of Electronic Sports Group, an industry-leading esports advisory firm, he was previously SVP, global head of basketball & strategic initiatives at IMG, where he led the growth of many strategic interests around the world, including the creation, development and management of basketball, soccer and cricket properties.

Vlad Marinescu comes from a traditional sports background as a martial artist. A US champion in karate, he has also spent more than a decade with the International Judo Federation. Today he focuses on applying best practices from traditional sport organisations to esports, with the target of protecting athletes.

Tyler Schrodt leads the Electronic Gaming Federation, the leading provider of amateur esports leagues to high school and collegiate students in the US. EGF operates high school leagues in 13 states across the country and is building the definitive varsity league for Division 1 colleges and universities, particularly those universities in the traditional Power 5 conferences.

Esports is one of seven business-critical subject strands to form the agenda for the Sports Decision Makers Summit, which takes place at the W Hotel, Miami Beach. Other strands include media, sponsorship, fan engagement, the game day experience and betting.

The high-level speaker line-up also includes:

  • Al Guido, president of the San Francisco 49ers
  • Mark Lev, president of Fenway Sports Management
  • Mike Zavodsky, chief revenue officer of BSE Global
  • James Pallotta, president and chairman of Serie A team AS Roma and co-owner of the NBA’S Boston Celtics
  • George Pyne, founder and chief executive of Bruin Sports Capital.
  • Larry Scott, commissioner of the Pac-12 Conference
  • Sean Bratches, managing director of commercial operations at Formula One
  • Eelco van der Noll, head of partnerships and experiential at AB InBev
  • Terrence Burns, executive vice-president for Global Sport at Engine Shop
  • Xavier O’Callaghan, head of FC Barcelona’s US operations
  • Charles Baker, co-chair of the sports industry group at O’Melveney
  • Sophie Goldschmidt, chief executive, World Surf League

Sports Decision Makers ushers in a new era of tightly-focused, data-driven events, designed exclusively for the people whose decisions determine the direction of sports business. It will cover a range of topic strands including media, sponsorship, the game day experience, betting, finance and fan engagement.

The Miami event is the first in a series that will move on to London, where it will be staged at the Rosewood Hotel, High Holborn on July 9 and 10.

Discussion and debate will be given context and direction by exclusive data drawn from a major research project to gauge the preferences and attitudes of 10,000 sports fans in the world’s most important sports markets, enabling the Sports Decision Makers Summit series to deliver on its promise of delivering unmatched value.

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