IMG signs up Chinese golf star Li Haotong

Li Haotong, the latest signing to IMG's golf roster (Photo by Daniel Pockett/Getty Images)

The IMG agency has announced the signing of Chinese golfer Li Haotong for worldwide management and representation of all commercial activity. 

Li is China’s highest-ranked male golfer, currently at 69th in the global rankings. He reached a career high of 32 last year, making him the first Chinese player to break into the top 50. To date, he has claimed two European Tour titles, and represented his country at the 2016 Olympic Games. 

With the game’s growing prominence in the far east, IMG has increased its focus on picking up stars from the region. Last week, the agency announced the signing of 17-year-old South Korean star Yaeen Hong, who joined her compatriot Jiwon Jeon, signed in November, in IMG’s golf roster. 

American superstar Jordan Spieth is another of the agency’s clients, having joined in 2018 from Lagardère alongside agent Jay Danzi, who now heads up IMG’s golf division.

On the signing of Li, Danzi said: “Li Haotong, along with the likes of Feng Shanshan and Liang Wenchong, is helping to inspire a whole new generation of young Chinese golfers with his achievements. 

“We are proud to announce him as an IMG client and look forward to working with him to help him continue to break records on course while growing his brand off course, using our extensive reach across entertainment and sports to deliver for him both in China and internationally.”