The International Cricket Council and the IMG agency have signed off on an agreement that will lead to 541 ‘ICC Pathway’ events being streamed globally in a major step-up in broadcast coverage of matches fea…
ICC extends global sponsorship deal with Oppo
The International Cricket Council (ICC) has renewed its global partnership with Chinese smartphone manufacturer Oppo
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC board signs off on reform plan
The International Cricket Council (ICC) Board has approved a series of wide-ranging reforms relating to the governance, competition and financial models of cricket’s global governing body, with the Pakistan Cricket Board and Sri Lanka Cricket the only full members to abstain from Saturday’s vote.
Eros Now agrees streaming and sponsorship deal with Abu Dhabi T10
Indian streaming platform Eros Now has acquired media rights in multiple markets for this year's Abu Dhabi T10 cricket tournament and agreed a sponsorship deal with Team Abu Dhabi