IMG signs off ICC Pathway global streaming, commercial rights deal

(Photo by Jan Kruger-ICC/ICC via Getty Images)

The International Cricket Council and the IMG agency have signed off on an agreement that will lead to 541 ‘ICC Pathway’ events being streamed globally in a major step-up in broadcast coverage of matches featuring the sport’s lesser-known national sides.

Having lodged a winning bid in the ICC’s tender process, as reported by SportBusiness on February 9, IMG has now signed off on its contract with the Dubai-based global governing body.

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