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IMG Media’s Rojas to lead Kosmos Tennis

Spain celebrate winning the 2019 Davis Cup (by Burak Akbulut/Anadolu Agency via Getty Images)

Kosmos Tennis, the investment group that backs the Davis Cup, has hired Enric Rojas, a senior media rights executive at the IMG agency, as its new chief executive.

Rojas, the senior vice-president and head of sales for the EMEA region at IMG Media, will replace Javier Alonso at the helm of Kosmos Tennis, according to the 2Playbook website.

Citing company sources, 2Playbook said Alonso will remain at Kosmos Tennis in an advisory capacity, but will now instead focus on the Esports Media Rights and Kosmos Studios divisions of the wider Kosmos investment group.

Rojas has worked at IMG for 13 years, with Kosmos Tennis stating “he has extensive experience in the world of tennis and sport and will take on the great challenge of leading the group and running a second edition of the Davis [Cup]”.

In August 2018, member nations of the International Tennis Federation (ITF) voted in favour of a major reform package for the Davis Cup. First unveiled in February 2018, the 25-year agreement between the ITF and Kosmos represents a total investment of $3bn (€2.54bn) into tennis, creating historic levels of investment into the global development of the sport through the ITF and its 210-member national associations.

The changes came into effect for the 2019 Davis Cup, but the second edition of the revamped national team tournament has been hit by the Covid-19 pandemic. In June, it was announced that the Davis Cup, and the women’s Fed Cup, would push their finals events back to 2021 due to the pandemic.

The Davis Cup had planned to host qualification matches for future finals in September, before the 2020 finals in Madrid at the end of November. Those preliminary fixtures have now been moved to March and September of next year, with a finals event to commence on November 22, 2021.

In February, FC Barcelona’s former head of brand, Marc Carrión Puig, left the club to become the director of marketing and digital at Kosmos Tennis, which was founded and is chaired by Barcelona footballer Gerard Piqué.