IMG facilitates new SailGP broadcast deals, Lawton on board as chief content officer

Action from the SailGP grand prix in San Francisco in March. (Photo by Ezra Shaw/Getty Images)

The SailGP global racing league has topped up its broadcast distribution in a host of rights deals negotiated by the IMG agency.

The agreements announced include Eurosport’s acquisition of pan-European highlights and deals in both Canada and Switzerland as new teams from both countries join the series. Pay-TV broadcasters TSN and RDS have secured rights in Canada, while Swiss subscription broadcaster Blue has also picked up the rights.

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