IMG acquires Danish football rights

The IMG agency will sell the international media rights for Denmark’s top football league under a new deal covering the 2009-10 to 2011-12 seasons.

The deal begins July 1 and covers all international territories, except Scandinavia.

The Danish Superliga, or SAS Ligaen, features Denmark’s top twelve teams.

Claus Thomsen, chief executive of the league said, “We are happy to be represented by the market leader in our efforts to take Danish club football to the next level. Following a couple of remarkable stints in Europe by FC København and AaB recently, Denmark will have two teams playing for qualification to the UEFA Champions League already next year. We are looking forward to see the high intensity and the good quality of matches in the Danish Superliga being exposed to a bigger audience by our agreement with IMG.”