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iFlyTek inks exclusive translation deal for 2022 Beijing Winter Olympics

Chinese technology company iFlyTek has agreed be an official partner for the 2022 Beijing Winter Olympics and Paralympics to supply automated translation software for the event.

At a ceremony held at Beijing 2022’s organising committee’s headquarters, iFlyTek’s head of technology Yu Hong said the company will provide technology support on voice recognition and machine translation at the games.

“Such products and services will help improve the communications at the games, as well as reduce repetitive work and improve efficiency for the organisers”, Yu said according to China Daily.

Chairman of iFlytek, Liu Qingfeng, said the firm aims to leverage advanced technologies to help spread Chinese voices and stories internationally.

IFlyTek is the second official exclusive supplier secured by the Beijing 2022 Organising Committee. International education company EF Education First signed up in August as the official language training services supplier.  The official exclusive suppliers sit within Beijing 2022’s third tier of domestic sponsors.

Listed on the Shenzhen stock exchange, iFlyTek specialises in artificial intelligence and produces AI-enabled smart devices for communications, education, and musical fields.

Chinese telecommunication corporation China Mobile is reported to have acquired a 15-per-cent stake in iFlyTek worth $214m (€192m) in 2012.

In July this year, iFlyTek also signed a deal to sponsor LaLiga’s RCD Espanyol, as well as make Chinese football national team player Wu Lei an official ambassador. Chinese interest in Espanyol is strong due to Wu, the first Chinese player in Spain’s LaLiga, who was signed by Espanyol this year.