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ICF retains Huya exposure in China in renewal with Horne’s H&A Media

Tong Li of China during qualification at 2019 ICF Canoe Slalom World Championships (Photo by Thomas Lohnes/Getty Images)

The International Canoe Federation’s events will continue to be broadcast on Chinese streaming platform Huya.tv as part of a renewed agreement with H&A Media, the media-rights consultancy and production company set up by former IEC in Sports and Lagardère Sports executive Guy Horne.

Huya is to stream live coverage of the ICF’s forthcoming canoe slalom World Cup events from Tacen in Slovenia and Pau in France, in addition to offering a replay of last weekend’s stop in Szeged, Hungary.

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