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Icelandic FA signs Puma for Euro 2020, ending 20-year Errea association

(Photo by Adam Nurkiewicz - UEFA/UEFA via Getty Images)

German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team.

The deal starts officially on July 1, 2020 with the new kits to be unveiled in the middle of that month. Puma will make Iceland’s kits until at least 2026.

The new Puma deal means that Iceland will not wear Errea jerseys at the postponed Euro 2020 next year, despite the fact that Errea’s contract had covered the tournament as originally scheduled in 2020.

SportBusiness understands that Errea was in the early stages of kit production from its factory in Romania when Uefa decided to postpone the Euros because of the Covid-19 pandemic.

As a result of this locally-sourced production, Errea was able to halt production and did not have kit stockpiled in European warehouses ahead of the tournament.

The agreement ends a near 20-year relationship between Errea and the Icelandic Football Association (KSI) in which Errea’s loyalty during the lean years for the national team was rewarded when Iceland qualified for Euro 2016.

It is understood that the KSI rebuffed more lucrative offers from Nike and adidas ahead of Euro 2016, before extending with Errea.

In recognition of the long-term association, Guðni Bergsson the KSI chairman said: “I want to start by taking this opportunity to thank Errea for a long and successful partnership, KSI and Errea have experienced many things over the years. Now we have a new chapter in the costume story and we will take the next step on our road trip with Puma.”

Bergsson added that the KSI was going to introduce a new national team logo at the end of June, which will be showcased on the new Puma-made apparel in mid-July.