IAAF looks toward commercial overhaul with Ridgeon appointment

The International Association of Athletic Federations has announced British former Olympic athlete Jon Ridgeon as its new chief executive.

As one of the architects of the IAAF Diamond League Series and a founding partner of sports marketing specialist Fast Track, Ridgeon will be charged with overseeing the long-overdue commercial redevelopment of the IAAF.

The previous chief executive, Frenchman Olivier Gers, stepped down from the role after just 18 months in March, citing a disagreement with management over the future commercial strategy of the organisation.

The forthcoming IAAF World Championships in Doha, Qatar next year, as well as Russia’s ongoing suspension from the body due to its state-sponsored doping programme, are among the other issues that will face Ridgeon when he takes up the new role in March 2019.

He joins from CSM Active, the active lifestyle division of CSM Sport and Entertainment, the global agency of which IAAF president Sebastian Coe is executive chairman.

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