The HP-owned Omen brand of gaming laptops has become an official sponsor of the Spanish esports team Movistar Riders.
Omen was already a supplier of the team, providing laptops to both the Madrid-based Movistar esports centre and in the player houses for the last three years.
Under the deal, the team will carry the brand’s logo on their shirt, while the entire catalogue of Omen peripherals will be at the team’s disposal.
The new agreement will also be activated through the Movistar Riders Twitch channel. Omen will have a presence in all broadcasts on the platform, including matches and special features.
Catalina Roa, director of marketing at HP for Spain and Portugal, said that esports had reached a “key moment” as an industry.
She said: “The 148 million frequent viewers and the nearly 200 million occasional viewers, show that we are facing a new socio-economic phenomenon, which does not stop growing with more and more competitions and events focused on this industry both inside and outside our borders.”
Fernando Piquer, chief executive and founder of Movistar Riders, added: “Omen is a reference in the gaming world and Movistar Riders allies with the best brands in each sector.”
The Movistar Riders play in multiple tournaments nationally and internationally, competing in games such as League of Legends, CS:GO, Fifa and Rainbow Six: Siege.
The team’s naming partner and main shirt sponsor is the Spanish mobile phone operator Movistar.