Commercial ticketing business Mike Burton Group has appointed Justin Hopwood to the newly-created position of chief commercial officer.
Hopwood (pictured) will also serve on the company’s board as a director alongside chairman and founder Mike Burton and chief executive Ian Edwards.
Hopwood joins the company having spent four years at Emirates Old Trafford and Lancashire Cricket, where he served as sales and marketing director and was responsible for growing revenues from ticketing, hospitality, partnerships, retail and the combined product offering across the club’s conference facilities and on-site Hilton Garden Inn hotel.
Hopwood previously worked for Mike Burton Group from 2005 to 2015 as head of sales and marketing, successfully delivering the official supporter travel programme at the 2015 Rugby World Cup in England.
In his new role, Hopwood will work alongside Edwards to lead on the day-to-day and long-term commercial and new business strategy for the company, which specialises in sports ticketing and hospitality.
The 45-year-old will also assume roles on the boards of Lions Rugby Travel and England Rugby Travel, the two joint-venture companies that the Mike Burton business operates with the British & Irish Lions and the Rugby Football Union (RFU).
Additionally, Hopwood will serve on the boards of Sports Travel and Hospitality Group (STH Group), the company’s joint-venture businesses with Sodexo that deliver official ticket-inclusive travel and hospitality programmes for rights-holders in sport. STH Group currently operates Team GB Live with the British Olympic Association, All Blacks Tours with the New Zealand Rugby Union and ICC Travel and Tours with the International Cricket Council.
Hopwood said: “I am incredibly excited to be joining the business at this time, with the success of Rugby World Cup 2019 fresh in everyone’s minds, and everyone’s immediate attentions now on the Olympics in Japan later this year and the Lions Tour in 2021.
“The Mike Burton business is hugely ambitious in what it wants to achieve and I am thoroughly looking forward to working with some great people on the existing high profile projects, as well as looking to grow the business.”