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Hockey Australia scoops APM sponsorship deal

Australian hockey player Kaitlin Nobbs in action at the Tokyo 2020 Olympics. (Photo by Maja Hitij/Getty Images)

Hockey Australia has announced a three-year sponsorship agreement with human services firm APM Human Services International (APM) ahead of next month’s Women’s Hockey World Cup in Spain and the Netherlands.

The deal sees the Perth-based firm become a major partner of the women’s national team (known as the Hockeyroos), receiving front-of-shirt branding throughout the forthcoming World Cup, and an official partner of the men’s national team (known as the Kookaburras). APM will also become the exclusive disability service provider of Hockey Australia and will support the association’s inclusive hockey programme.

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