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Hill to join World Rugby as new chief commercial officer

World Rugby, the global governing body for rugby union, has appointed Tom Hill as its new chief commercial officer.

Hill will be responsible for driving World Rugby's broadcast, commercial and marketing strategies as the organisation continues to seek out new audiences and commercial opportunities.

Hill will join World Rugby in September from English Premier League football club Manchester United, where he has been serving as global head of partnerships and operations.

Brett Gosper, chief executive of World Rugby, said: “Tom’s exceptional track record with some of the biggest brands in sport is perfectly suited to World Rugby’s strategic mission to grow the global game through expanding and strengthening our commercial footprint, unlocking partner opportunities in new markets and inspiring new audiences through fan-first innovative broadcast and digital channels.”

Earlier in his career, Hill had a spell as sales and marketing manager for the Rugby Football Union, the national governing body of rugby union in England.

Hill was also previously general manager of the England Rugby Supporters’ Club and spent time as commercial director of English Premiership club Saracens.