Heavy hitters announced as first Sports Decision Makers Summit keynote speakers

Four of the most influential people in the sports business are the first to be announced as keynote speakers at the inaugural Sports Decision Makers Summit, which takes place in Miami on May 6 and 7.

George Pyne, founder and chief executive of Bruin Sports Capital; Larry Scott, commissioner of the Pac-12 Conference; Sean Bratches, managing director of commercial operations at Formula One; and Eelco van der Noll, head of partnerships and experiential at Anheuser Busch, will bring unique insight based on years of experience at the leading edge of the industry to the Summit at the W Hotel, South Beach, Miami.

Sports Decision Makers Summit is a ground-breaking series of invitation-only events for the men and women shaping the future of the business of sport. Conceived as the high-value alternative to standard talking-shop conferences, the agenda will be driven by an exclusive research programme based on surveying sports fans from around the world on their attitudes to decisions made by sports executives.

With discussion, debate and analysis based around the results of this specially-commissioned, exclusive research into the key issues impacting sports businesses worldwide, the Sports Decision Makers Summits will deliver on their promise to provide unmatched value through their unique combination of new and exclusive data and expert insight analysis.

Organised by SportBusiness and Sportel, two of the best known and most trusted organisations in the sector, the Miami event will be followed by the second Sports Decision Makers summit, in London on July 9 and 10.

To request an invitation visit: www.sportsdecisionmakers.com or contact: estelle@sportsdecisionmakers.com

About our speakers

George Pyne is chief executive of Bruin Sports Capital, which he founded in January 2015. Bruin specialises in developing high-growth, next-generation technology, sports, media, live events, marketing, and entertainment companies. He launched Bruin on the strength of a 25-year track record of business transformation on behalf of IMG, NASCAR and Portman Companies. Today Bruin spans five continents and its platforms are relied upon by virtually every major sports league, governing body, rights holder and blue-chip brand to help transform their businesses during this era of disruption. Billions of sports fans worldwide are connected to their favourite sport through its companies.

Larry Scott has driven significant change through innovation since joining what was then the Pac-10 conference from the WTA where he was chairman and chief executive. With the support of the Pac-12 universities’ presidents and chancellors, he has not only led the expansion of the Conference but orchestrated its rebranding and delivered a landmark media rights agreement with ESPN and FOX and created Pac-12 Networks, the first-ever integrated media company owned by a collegiate conference.

A former pro tennis player, Scott worked for the ATP as chief operating officer, president of ATP Properties, and executive vice-president of the International Group.

Sean Bratches is a key member of the senior management team charged with taking Formula One into a new era. He is one of the world’s most experienced sports executives having played a major role in building ESPN to become one of the biggest brands in sports media. In a 27-year career he oversaw ESPN’s two primary revenue streams, advertising and sponsor sales and content licensing, as well as the research and analytics, marketing, consumer products and events marketing divisions.

Eelco van der Noll has 20 years’ experience in global marketing. He was marketing director at Fifa (2004-2007), world football’s governing body, and held senior marketing positions at leading global brands including MasterCard (1995-2003) and Canon (1990-1994).



Most recent

Three-times World Series winners the San Francisco Giants are turning property developers with the Mission Rock mixed-use development across the way from their Oracle Park home. Barry M. Bloom examines a project 15 years in the making.

IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.

The Campeonato Brasileiro Série A will be the only major football league in the world without international, local-language distribution in 2019. Callum McCarthy looks at why Brazilian club football lags behind its European counterparts.

The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.