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Hearts extend Umbro kit deal for three years

EDINBURGH, SCOTLAND - SEPTEMBER 29: Jimmy Dunne of Heart of Midlothian celebrates after he scores his team's second goal during the Ladbrokes Premiership match between Heart of Midlothian and St Johnstone at Tynecastle Stadium on September 29, 2018 in Edinburgh, Scotland. (Photo by Ian MacNicol/Getty Images)

Scottish Premiership club Hearts has signed a three-year extension to its main kit deal with sports brand Umbro.

The club claims the deal is worth a total of seven figures in pounds sterling over the course of the contract. It been supplemented by an additional “six-figure sponsorship” of the Hearts women’s team, with Umbro designated as ‘Official Technical Partner for Women and Girls Football’.

The club further reports that Umbro’s partnership has seen record kit sales, with this season’s third kit selling out within a week.

Ann Park, director of community and partnerships at Hearts, said: “Umbro has a long history with Hearts, producing some of our most iconic jerseys and we are confident that this new deal will go down well with supporters.”

Hearts returned to wearing Umbro kits in the 2017-18 season, having previously worn the brand from 1975 to 1986 and, more recently, from 2007 to 2012.