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Hannover 96 and Hamburg set to lose long-term sponsor

(Photo by Selim Sudheimer/Bongarts/Getty Images)

German second tier clubs Hannover 96 and Hamburg will lose the sponsorship of advertising and marketing company NDR Media.

It will not be renewing its contract with either club upon expiry at the end of the current football season.

The association with Hamburg dates back to 2008. The value of the agreement is understood to be €300,000 ($324,00o) per season.

The organisation’s link-up with Hannover 96 began in 2009, with the current contract thought to be worth around €200,000 per season.

NDR Media, is a subsidiary of Hamburg-based state public broadcaster
Norddeutscher Rundfunk. Its managing director, Carsten Neitzel, explained: “Norddeutscher Rundfunk faces major financial challenges and has to save. This also applies to NDR Media as a subsidiary of NDR.”

The two clubs in question will likely be searching for new stadium announcers with NDR Media currently providing these for both.

The 2. Bundesliga was suspended until at least April 30 in March amidst the Covid-19 crisis.

Clubs in the division, alongside some top-tier Bundesliga sides, will receive financial support from Germany’s four biggest clubs. Bayern Munich, Borussia Dortmund, RB Leipzig and Bayer Leverkusen will provide €20m ($22m) to support vulnerable clubs through the impact of the Covid-19 pandemic.