HomeNewsSponsorship & MarketingCricketIndia

Gujarat Titans strike two-year Ather Energy principal sponsorship deal

England batsman Jason Roy was signed by the Gujarat Titans at the recent IPL auction. (Photo by Gareth Copley/Getty Images)

Indian Premier League franchise Gujarat Titans has announced a two-year principal sponsorship agreement with Indian electric vehicle manufacturer Ather Energy.

The deal, reported by Indian outlet The Economic Times to be worth Rs200m ($2.7m/€2.3m) per year, sees Ather Energy become a front-of-shirt sponsor of the Ahmedabad-based side.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Cricket
Sponsorship & Marketing

Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
Cricket
Fan Engagement

The England and Wales Cricket Board (ECB) has renewed its relationship with the Sportradar-owned InteractSport for a further three seasons
Cricket
Licensing & Merchandising

FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Cricket
Media

UK free-to-air broadcaster FreeSports has expanded its cricket offering for the next two years, acquiring exclusive media rights to the home Tests, ODIs and T20Is of Afghanistan and Zimbabwe