Lu Yiwen, the deputy director of Guangxi Zhuang Autonomous Region’s (GZAR) sports bureau, said on Wednesday that Guangxi plans for more joint sports events with the Association of Southeast Asian Nations (ASEAN), and build a regional sports industry with its ten member nations.
Asean is a regional intergovernmental organisation that includes Brunei, Cambodia, Indonesia, Laos,Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
Chinanews.com reported that Lu said: ” In recent years Guangxi has successfully organised a number of sports events with Asean. Through these events Guangxi and Asean countries have had a number of cultural, economic, trade and tourism promotion activities.”
“Guangxi will continue to hold Chinese and Asean joint-events for badminton, table tennis, dragon boat and martial arts in the future, and look to grow the sports exchanges between the two to full bloom.”
He made these comments a press conference for the 2019 China-Asean International Marathon held in Nanning. The marathon, which is in its 13th year, takes place on November 17 at the Beibu Gulf Marine Culture Park in Guangxi, crossing Vietnam, Laos, Thailand, Malaysia and ending in Singapore.
These sporting alliances are part of China’s overall trade strategy in the region, with the country recently expanding its free trade zones (FTZ) to border areas. According to a plan issued by the Chinese government in August, the GZAR will construct international transport routes, build a pioneering zone for China-Asean cooperation, and promote cross-border trade.
Guangxi is also the final stop on this year’s UCI World Tour calendar, and the Tour of Guangxi is to be broadcast live in at least 50 territories.
A total of 14 hours will be produced from the six-day event in the sub-region, including the first global visibility for the women’s race in the shape of a 26-minute highlights programme. The race begins on Thursday and will conclude on October 22.
In addition to territories covered by Velon’s distribution of live rights, there will also be live worldwide streaming offered by the Facebook and Twitter pages of the pro-road cycling marketing, media and technology company. Only Canada, China, Singapore and the US are geo-blocked.