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GT Series unlikely to seek new title sponsor

The Schwede Motorsport Mercedes of Dominik Schraml and Jan Rehnig drives during the GT4 European Series (Photo by Ker Robertson/Getty Images)

SRO, which organises the GT Series, has revealed that it is unlikely to look for a new title sponsor after Swiss watchmaker Blancpain recently opted to end its support of the motorsport series.

Blancpain has been the title sponsor of the GT Series, Endurance Cup and GT World Challenge for eight years but its partnership with SRO will cease at the end of the 2019 campaign.

SRO founder Stéphane Ratel has outlined his plans for the naming of the series going forward and is considering adopting the ‘Intercontinental’ and ‘World Challenge’ monikers to its official title.

“There was a small article in a newspaper in German, (asking) why no SRO championship is as well known as it should be considering it has been there for 25 years,” Ratel said, according to the Sportscar365 website.

“One reason is that we changed the name all the time. It is true, we were the BPR, FIA GT, FIA GT1 World Championship, Blancpain Endurance Series and Blancpain GT Series.

“Apart from the motorsport fans who are kind of keeping up with it, the less interested people…by the time they understand what it is, it changes.”

He added: “Now we have one brand, it is GT World Challenge. World Challenge is really a brand and I think it is a really good asset I have acquired with this company, they have a registered trademark that is, to me, very valuable. That has to be our global entity as long as I’m still there.”

Ratel also said that he would look to add ‘powered by’ suffixes for events.