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GREAT MINDS TO BRAND LEGENDS

The UK-based tourism and leisure marketing company will work with the Legends’ marketing and management company, Byrom plc, to create an identity and language that seeks to maximise the group’s intellectual property.

The legends include greats of the game such as Sir Garfield Sobers, Sir Everton Weekes, Sir Clyde Walcott, Seymour Nurse, Wes Hall, Charlie Griffith, Gordon Greenidge, Joel Garner and Desmond Haynes.

Sales director Sanjay Murthy said: “We see Barbados as a growth area for our business and are pleased to be involved with such a high profile project.”