Video production company Grabyo has stated that social media platforms remain the best medium for events such as SailGP to grow and educate audiences after detailing the success of its partnership with the fledgling sailing series.
SailGP’s debut season ended in Marseile, France last month and it said it was able to capture “vast social audiences” during the finale by delivering real-time highlights to social media using Grabyo.
As the final race unfolded, Grabyo’s cloud video platform enabled SailGP to clip, edit and deliver social videos and highlights to Facebook and Twitter in real-time. SailGP’s digital team were also able to create and share social videos that explained and explored the technology of the fleet of six F50 catamarans.
Aaron Duckmanton, Grabyo head of marketing, said: “The final race day of SailGP’s brilliant first season is a perfect example of why sporting leagues need to ensure they can easily deliver content to fans worldwide in real-time.
“Sport is unpredictable, and nobody wants to miss a moment of the action – social platforms still represent the best platform for sports like SailGP to grow and educate audiences.”
Tim Godfrey, SailGP’s chief marketing officer, added: “It was vital to us to be able to share the drama and excitement of SailGP with people all over the world, and Grabyo enabled us to do so live, allowing fans to feel like they were there.”