BSI Speedway, the IMG-owned motor racing promoter and FIM Speedway World Championships rights-holder, has named Steve Gould as its new managing director.
In the role, Gould will oversee the strategic development and management of both the FIM Speedway Grand Prix and Monster Energy FIM Speedway of Nations series, including driving commercial partnerships, marketing, series innovation and the spectator experience.
Gould recently took up the position after joining from the British Olympic Association (BOA), where he had been client services director, securing new sponsorships and renewing existing deals to generate revenues for Team GB.
Before joining the BOA in 2010, Gould spent four years at the WPP-owned Prism. His client projects at the sports and entertainment brand agency included Shell’s sponsorships of Ferrari and Ducati, Land Rover’s G4 Challenge partnership, Ford’s Uefa Champions League sponsorship and Standard Chartered’s involvement with the global marathon series.
Gould will report to Paul Bellamy, IMG’s senior vice-president and managing director of motorsports.
Bellamy was previously managing director of BSI Speedway, but was replaced by Torben Olesen upon his promotion to the IMG motor sports role. At the start of the year, Olesen took up the position of IMG’s vice-president and managing director, rallycross.