US tyre manufacturer Goodyear has furthered its return to motorsport by agreeing a deal to become the new sole tyre supplier to the British Touring Car Championship from 2020.
The decision comes with a view to enhancing Goodyear’s brand within the motorsport and ultra-ultra-high-performance segments. This year has witnessed Goodyear’s return to these segments with the launch of its Eagle F1 SuperSport range of road tyres and entrance to European and international sportscar racing in the World Endurance Championship.
Goodyear will replace Dunlop, a subsidiary brand of the company, as the BTCC’s tyre partner, with the Autosport website reporting a two-year deal has been agreed running until the end of the 2021 season.
The BTCC has run Dunlop tyres since 2003 and the brand also held title sponsorship rights to the series before being replaced by automotive servicing and repair company Kwik Fit for the 2019 season.
Goodyear’s motorsport director, Ben Crawley, said: “The recent launch of Goodyear’s Eagle F1 SuperSport range and relaunch into motorsport shows how the brand is applying itself to a broader range of initiatives within the ultra-high-performance automotive sector.
“The BTCC is one of the best-loved, most famous motor racing championships in the world and it will provide a great opportunity for Goodyear to get close to the hearts and minds of motorsport enthusiasts.”