Globo picks up rights to Argentina’s 2022 World Cup qualifiers

Argentina takes on Brazil in a friendly match on November 15, 2019 (by Eurasia Sport Images/Getty Images)

Brazilian media group Globo has added to its coverage of national team football by acquiring rights to Argentina’s home qualifiers for the 2022 Fifa World Cup.

Globo is set to show the games through its pay-television broadcaster SporTV, which is scheduled to televise Argentina’s opening home game of the South American Football Confederation (Conmebol) tournament, versus Ecuador on Thursday, reports UOL in Brazil.

Agency Torneos, which holds domestic rights to Argentina’s home qualifying matches to the 2022 World Cup, no longer holds international rights to those matches. The rights were sold to Globo by agency Pitch International, which acquired these rights in a deal with Torneos agreed last September.

Back in February, Pitch and Mediapro agreed deals with various broadcasters and agencies to jointly hold and sell US rights to nine federations’ home 2022 World Cup qualifiers, excluding the home qualifiers of Uruguay which are yet to be sold.

Globo already holds rights to Brazil’s games through a deal signed back in 2017. Globo retained its hold on exclusive rights to Brazilian national team matches, striking an agreement well below the Brazilian Football Confederation’s (CBF) target price.

Globo is paying the CBF an average of about $2.1m (€1.8m) per match for a package of exclusive free-to-air and pay-television rights, and non-exclusive digital rights. The deal covers nine World Cup qualifying matches and 28 friendly matches between November 2017 and the 2022 World Cup, and was agreed directly between Globo and the CBF.

The Conmebol qualifying tournament for Qatar 2022 consists of 10 teams, with rights to home matches for the other eight nations yet to be awarded in Brazil.