Globo ready to take action against Athletico Paranaense over media rights decree

PORTO ALEGRE, BRAZIL - AUGUST 09: Diego Souza of Gremio celebrates after scoring. (Photo by Lucas Uebel/Getty Images)

Brazilian media group Globo has threatened to take action against Campeonato Brasileiro Serie A club Athletico Paranaense after the club sold pay-per-view rights to Sunday’s match using the controversial Provisional Measure 984 decree.

Globo claims that the club side breached the Pelé Law after broadcasting the home match against Gremio. The Pelé Law states that matches can only be aired by a broadcaster in the event that it holds rights in the appropriate medium to both sides involved.

Athletico Paranaense recently agreed a deal for its home pay-per-view rights with digital content services provider Livemode until 2024 and argues that it could broadcast the match as PM984 was in effect when the deal was agreed, reports UOL.

In response, Globo told the Brazilian news portal that it “will take the appropriate measures to preserve its rights”.

The club was offering packages starting at R$24.90 (€3.70/$4.36) in the hours leading up to the match.

PM984 was introduced in the summer and has now expired after a 60-day interim period that has not been extended by the nation’s congress. The measure temporarily allowed clubs to bypass existing media rights contracts to agree deals and undermine exclusivity.

Gremio holds deals with Globo for its pay-television, pay-per-view and free-to-air rights.

Globo has been the most vocal detractor and shown no hesitation about going to court. Among Globo’s opponents in its legal battles have been rival pay-television broadcaster Turner and Campeonato Serie A side Flamengo.

Support for the measure was mixed with the majority of Campeonato Brasileiro Série A clubs backing the measure, introduced by Brazil’s president Jair Bolsonaro, though a trio of clubs did back Globo from an early stage.