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GlideSlope becomes CSM’s latest North American acquisition

CSM Sport & Entertainment, a division of marketing services group Chime Communications, has made its latest move in the North American market by acquiring management advisory firm GlideSlope.

CSM said its latest acquisition, announced today (Monday), is another important step in its North America growth strategy, significantly adding to its offering in the region, for both US and international clients and prospects.

Founded in 2010 by Dave Mingey and Eric Guthoff, GlideSlope focuses on using data-driven insights to help clients create strategies to leverage sport as a bottom-line business driver. The New York-based business’ portfolio of clients ranges from Fortune 100 brands to mid-market innovators to sport-focused non-governmental organisations.

Rob McQueen, president of CSM North America, said: “Through this acquisition we now have the ability to assist clients at a much earlier and more strategic point in their sponsorship journey. GlideSlope is an important component in creating a differentiated offering; with our in-house services ranging from research and analytics to experiential and production, we deliver efficiencies that not many agencies can match.”

Dave Mingey, co-founder and president of GlideSlope, added: “Along with my co-founder Eric Guthoff, we were impressed by the talent being assembled in North America under CSM’s chairman Harlan Stone and group CEO Jeff Shifrin. The opportunity to build the CSM brand, in line with the future sports and entertainment needs of clients, was highly appealing. Equally, the global reach and resources already in place at CSM provides us with immense scale that was previously unavailable to us.”

In line with the reorganisation of CSM’s individual agencies under a single unified brand presence, which was announced in February, GlideSlope will become the advisory group of CSM North America with immediate effect.

Along with GlideSlope, CSM has completed a number of notable acquisitions in the market, most recently October’s purchase of experiential marketing agency LeadDog Marketing Group.