Getty has been appointed as the exclusive photographic distributor of Manchester United imagery with the deal, which comes into effect from November 3, signed for a four year contract.
Under the agreement Getty Images becomes the worldwide distributor for all photographic images wholly owned by Manchester United.
United’s growing global stature and the success of the recent launch of the club’s website to market its photographic images, has led to an increased demand for these images from editorial and commercial customers.
This resulted in the club’s decision to look for a partner, who could distribute these wholly owned photographic images ranging from action shots taken from exclusive pitch side positions, to “behind the scenes” images such as new signings and trophy celebrations.
This new agreement will enable United to expand its reach significantly via Getty Images’ online platform (www.gettyimages.com), which globally receives 1.45 million unique visitors every month and generates about $2million every business day.
Manchester United’s director of commercial enterprises, Ben Hatton commented: “Manchester United has a long tradition of partnering with best-in-breed organizations to help us achieve our business objectives. This agreement with Getty Images continues that tradition, and we look forward to a long and successful partnership.”
“Getty Images is thrilled to have been chosen to partner with one of the world’s best-known sports clubs,” says Nick Evans-Lombe, senior vice president of editorial at Getty Images.
“Our long-established expertise in the sports sector, exceptional distribution and the power of our platform were key factors in Manchester United deciding to work with us; coupled with our leadership in the world of sports photography, we were able to present a tremendously strong solution to the club.”
As part of the agreement with Getty Images, Manchester United has also modified its access policy, which will have the effect of allowing more photographers into Old Trafford.