German Bundesliga football clubs Bayern Munich, Borussia Dortmund, RB Leipzig and Bayer Leverkusen have pledged to provide €20m ($22m) to support clubs in the top tier and the second-tier 2.
Nent lands Premier League in Netherlands, Poland and Baltics in six-season deals
Media company Nordic Entertainment (Nent) Group has acquired exclusive rights to the English Premier League across the Netherlands, Poland, Estonia, Latvia and Lithuania for the six seasons from 2022-23…
Udinese extends sleeve deal with Prosciutto di San Daniele
Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.
Socios.com adds Argentinean league title rights deal to national team agreement
Fan token brand Socios.com has expanded its association with football in Argentina by becoming title sponsor of the Argentinian Primera División, the country’s top-tier league.
Two months ago, Socios.co
Kay Madati appointed chief commercial officer at Fifa
Experienced digital media executive Kay Madati has been appointed chief commercial officer by Fifa, filling the post vacated by Simon Thomas last year