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Genius Sports retains data contract for Argentinian basketball leagues

Sports data and technology company Genius Sports has renewed its agreement to capture, manage and distribute data on behalf of the Asociación de Clubes de Básquetbol (ADC), the governing body of the top basketball leagues in Argentina.

Genius has worked with the ADC since 2015 and, thanks to the renewed agreement, its ‘FIBA LiveStats’ system will capture advanced statistics, including shot locations and turnover types from courtside at nine professional competitions. These include the men’s top-tier La Liga Nacional and the women’s top-tier Liga Femenina.

In the middle of last year, Genius extended its long-running data and technology agreement with basketball’s world governing body Fiba into a third decade.

Genius said: “All real-time team and player statistics will be central to the ADC’s enhanced fan engagement platform, powering their in-stadia scoreboards, website and live broadcast. FIBA LiveStats GameCentres will provide basketball fans in Argentina and globally with engaging insights before, during and after over 1,700 games a season.”

The ADC’s generation of fixtures, allocation of referees and collation of historic records will be automated by ‘FIBA Organizer’, the world governing body’s approved competition management solution.

Gerardo Montenegro, the ADC president, said: “One of the pillars of our administration is the incorporation of technology applied to the development of sport. This new agreement with Genius Sports marks continuity in the investment and optimisation process of the National League and of all its competitions.”

Fernando Martinez, Genius Sports’ head of commercial in the Latam and Caribbean regions, added: “Since the beginning of our partnership in 2015, the ADC has proactively bought into the Genius Sports and Fiba mission of delivering advanced technology solutions to basketball leagues around the world.

“The ADC have done a fantastic job of harnessing their real-time data to run their operations, deliver a world-class fan experience and expand their global audience.”

Genius extended its data rights agreement with Euroleague Basketball at the start of 2020, announcing that the two parties would adopt a more stringent data rights enforcement strategy under the new deal.