Sports data and technology company Genius Sports has agreed a deal to become the official data partner of Liga ACB, the top tier of domestic basketball in Spain.
The three-season deal covers the 2016-17 to 2018-19 campaigns and will see Liga ACB use Genius Sports’ LiveStats service to capture live game statistics and deliver live webcast publishing and reporting to coaches and media.
Genius Sports has also secured the exclusive rights to distribute the ACB’s data for betting purposes and non-exclusive media distribution rights.
In addition, Liga ACB will receive access to Genius Sports’ competition management technology and application programme interfaces to aid its statistics distribution.
“This agreement is a very important step for ACB in order to guarantee the utmost data information value for the Liga Endesa,” Joan Manuel Carreras, the league’s director of business development, said. “Genius Sports’ solution will allow us to keep our technological growth and to effectively share competition information with our clubs and sponsors.”
Ben Turner, director of international operations at Genius Sports, added: “The ACB is among the leading basketball leagues globally and we are delighted to be playing a major role in their technological growth. Unlocking the value of data and boosting fan, coach and player engagement is a vital component for helping sports to grow. Genius Sports is quickly becoming the data technology partner of choice for leagues and federations across the world.”
Genius Sports holds a similar partnership with the International Basketball Federation (Fiba).