HomeNewsSports BettingFootballUnited Kingdom

Genius Sports hails landmark deal with Football DataCo

Sports data company Genius Sports has today (Thursday) hailed a “transformational” multi-year deal with Football DataCo, the data rights-holder of all competitions organised by the Premier League, English Football League and Scottish Professional Football League, to become its official supplier of live data to the global sports betting sector.

Through Betgenius, Genius’ sports betting division, the group will capture official live game data in-stadia at over 4,000 fixtures per season, and distribute it to hundreds of licensed sportsbook operators around the world.

Commencing at the start of the 2019-20 season, Genius claims the partnership will create the sports betting sector’s fastest, most accurate and reliable data feed for in-play betting products and live betting innovations.

Mark Locke, Genius Sports chief executive, said: “Being selected by Football DataCo as their exclusive official data partner is transformational for our organisation and reinforces our position as the global leader in sports data capture and distribution technology.

“This partnership upholds our commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.

“The use of secure, UK football league sanctioned data signals the increased maturity of the industry and recognises the value and protections that this official data feed provides.”

Adrian Ford, general manager of Football DataCo, added: “English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues.”

Genius replaces Perform Group in the role.

Most recent

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.