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Genius Sports hails landmark deal with Football DataCo

Sports data company Genius Sports has today (Thursday) hailed a “transformational” multi-year deal with Football DataCo, the data rights-holder of all competitions organised by the Premier League, English Football League and Scottish Professional Football League, to become its official supplier of live data to the global sports betting sector.

Through Betgenius, Genius’ sports betting division, the group will capture official live game data in-stadia at over 4,000 fixtures per season, and distribute it to hundreds of licensed sportsbook operators around the world.

Commencing at the start of the 2019-20 season, Genius claims the partnership will create the sports betting sector’s fastest, most accurate and reliable data feed for in-play betting products and live betting innovations.

Mark Locke, Genius Sports chief executive, said: “Being selected by Football DataCo as their exclusive official data partner is transformational for our organisation and reinforces our position as the global leader in sports data capture and distribution technology.

“This partnership upholds our commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.

“The use of secure, UK football league sanctioned data signals the increased maturity of the industry and recognises the value and protections that this official data feed provides.”

Adrian Ford, general manager of Football DataCo, added: “English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues.”

Genius replaces Perform Group in the role.