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Genius Sports adds Colombian leagues to integrity portfolio

Junior celebrate winning the Torneo Clausura Liga Aguila 2018 (by Gabriel Aponte/Getty Images)

Sports data technology company Genius Sports has added Dimayor, organising body of the top two divisions of Colombian club football, to its portfolio of integrity partners.

The new partnership will review and strengthen Dimayor’s integrity policies, including its rules around insider information and structures for running investigations, implementing international best practices, regulations and procedures.

Dimayor will also benefit from visibility over global betting on its games through Genius Sports’ Bet Monitoring System. Genius Sports’ integrity leadership team will conduct a series of educational workshops with Dimayor’s players, coaches and officials, reinforcing the new rules and regulations and emphasising the potential consequences of match-fixing.

To support its enhanced integrity strategy and boost the value of its official data, Dimayor will work alongside Genius Sports to control the collection and distribution of its live statistics. Unauthorised or illegitimate data sources on Dimayor games will be identified and disrupted.

Genius hailed the partnership as a major milestone for its Colombian operations. The city of Medellín has been the company’s Latin American headquarters since 2016 and now has over 300 employees.

Genius Sports has signed similar partnerships in recent months with Superliga Argentina, the top division of club football in the country; Lega Serie A, organising body of the top division of Italian club football, and the German Football Association (DFB).