Genius Sports acquires volleyball technology specialist, partners PGA Tour

Sports data and technology company Genius Sports has acquired volleyball technology provider Data Project, and partnered with the PGA Tour to support the US golf organisation’s new integrity program.

Data Project provides technology solutions to professional volleyball leagues, federations and clubs around the world. Its partnership with Genius Sports is designed to enhance its operational efficiency, drive fan engagement, maximise commercial opportunities and safeguard the integrity of its competitions.

Genius Sports holds partnerships with more than 200 sports leagues and federations, including football and basketball organisations.

Genius Sports’ managing director Steven Burton said: “Building on our long-term, trusted partnerships with the world’s largest football and basketball leagues, this acquisition marks the latest step in Genius Sports’ rapid growth.

“Data Project’s strategy, business model and ethical values entirely aligned with our own and we are hugely excited to be working with them to further enhance the provision of leading technology to sports leagues and federations worldwide.”

Data Project’s technology is used by over 80 per cent of the world’s leading volleyball competitions including top-tier leagues in its homeland Italy, as well as France and Brazil.

Data Project’s chief executive and founder, Emilio Spirito, added: “Harnessing technology to drive the growth of sport has always been at the heart of what we do. Data Project has a new partner and look but our mandate, mission and values remain the same.

“We are delighted to be part of Genius Sports Group, adding our market-leading technology solutions and expertise in the volleyball industry to one of the world’s fastest growing sports technology companies.”

Meanwhile, the PGA Tour has engaged Genius Sports to assist with the implementation of a new integrity program that will become effective on January 1. The program will seek to protect the PGA Tour’s competitions from potential outside betting influences.

The organisation already has a policy in place that prohibits players from engaging in betting or related activities at Tour-related events, but the comprehensive new program will cover all facets of competition and operations on the six Tours overseen by the PGA Tour.

The program covers players and their support teams, tournament staff and volunteers, as well as the entire PGA Tour staff and the PGA Tour Policy Board.

Genius Sports will offer its bet monitoring system, which will allow the Tour to track real-time betting activity and uses proprietary algorithms to identify any suspicious patterns.

PGA Tour commissioner Jay Monahan said: “The bedrock of PGA Tour competition are the inherent values of golf and the honesty and integrity of our members.

“We recognise, however, that no sport is fully immune from the potential influence of gambling. So, we felt it was important to move forward with an integrity program to further protect our competition from betting-related issues. Genius Sports will provide essential support as we roll out the program across the entire PGA Tour.”

Genius Sports has worked with the Tour to develop a tailored educational program to help players, caddies and officials identify, resist and report incidents of potential betting corruption.

The agreement covers the PGA Tour, PGA Tour Champions, Web.com Tour, Mackenzie Tour-PGA Tour Canada, PGA Tour Latinoamérica and PGA Tour China.