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Geelong Cats and Ford extension to reach world record-breaking 100-year mark

(Photo by Bradley Kanaris/AFL Photos/via Getty Images)

The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100 years.

Believed to be one of the longest, if not the longest, sporting sponsorships in the world, the new deal will extend for another five years up to 2025. It will grant continued branding for Ford on the Cats jersey.

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