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Game Golf targets expansion with PGA partnership

Technology company Game Golf has entered into a partnership with the Professional Golfers’ Association (PGA) in an effort to expand its reach outside of the US into Europe.

Under the agreement, Game Golf will become an official supplier of the PGA and launch its golf products to PGA professionals, amateur players and club golfers in the UK and Ireland. Game Golf already has a partnership agreement in place with the PGA of America.

Game Golf is a wearable device and integrated software platform that tracks and captures real performance data and displays rounds of golf in an interface. The data-collecting sensor can be clipped on the belt or at the hip of the skirt.

Before taking a shot, the golfer taps the sensor with the end of their club where a sensor has been inserted into the grip. Using GPS technology, motion sensors and near-field communication, a connection is made between the device and sensors, allowing it to record each shot and the club used for the shot.

At the end of the round, the player connects the wearable sensor to a computer to transfer data. Data is combined with a map of the course and the golfer’s GPS position for each shot to track the shot’s location and distance. The golfer’s performance data can be viewed on a computer, an iPhone or an iPad device.

Game Golf also features a social media hub that enables players to share their round, compare it to others and virtually compete with other players around the world.

“The PGA and its members in their daily coaching utilise many of the latest technologies to help golfers continue to improve and we’re delighted to have such an exciting and innovative company as Game Golf join the PGA official supplier programme,” PGA joint chief operating officer Robert Maxfield said.

“The resulting information, which shows each shot and distance with each club, tracked over multiple rounds, is valuable to golfers and PGA teaching pros alike."

Game Golf worked with PGA Tour professionals Graeme McDowell, Lee Westwood and Jim Furyk to develop the device.

John McGuire, chief executive of Game Golf, added: “Game Golf will revolutionise the game by changing the way we socialise about golf and reveal how we are actually playing the game. Much like the introduction of plastic cleats changed the culture of the game, we are doing the same by making golf more social and bringing a golfer’s data to life.”