Fuse appoints senior account director

Fuse, Omnicom Media Group’s sport and entertainment agency, has named Kate Fairclough senior account director.

Hired from WPP’s Hill+Knowlton Strategies, Fairclough will focus on a variety of clients including Carlsberg and Nissan. During her four years at PR firm H+K, Fairclough worked with blue chip clients including HSBC, Aviva and Omega. Prior to this she held roles at sportswear firm Puma and specialist communications agency Pitch.

Fuse EMEA managing director Mark Bullingham said: “We are really pleased that Kate has joined our ever expanding team here at Fuse. Her experience across BTL (below the line) campaigns and social integration really impressed us and we are confident she will offer some fantastic senior level counsel to our growing portfolio of clients.”

Fuse has grown from four to 55 people in the UK and to more than 120 throughout Europe over the past four years. Its clients include Vodafone, Standard Chartered, Gatorade, McDonald’s, Nissan, Renault, Carlsberg, Intel, Virgin Media, Waitrose, John Lewis, Starbucks, Pepsi, Specsavers and Visa.