The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand.
Frutti Extra becomes a regional partner of the body, which organises the EuroLeague and EuroCup club competitions.
As part of the agreement, Frutti Extra will be granted a special presence at the EuroLeague Final Four FanZone in Cologne, Germany from May 22-24.
Frutti also has plans to release officially-licensed EuroLeague drinks in Germany during the 2019-20 season, while weekly contests will be organised for fans.
Four German teams will compete in Euroleague competitions this season, with Bayern Munich and ALBA Berlin in the EuroLeague and ratiopharm Ulm and EWE Baskets Oldenburg in the EuroCup.
Last month, Euroleague Basketball signed a global partnership with Turkish financial services company DenizBank. The three-year deal names DenizBank as a global partner of the EuroLeague and EuroCup and includes the option for three more years.
Other companies that have signed up to sponsor Euroleague Basketball for the 2019-20 season include the Turkish division of Chinese IT and technology firm Lenovo and Russian online gambling website Winline.