Free-to-air WRC deals coming in Japan and Africa, US broadcaster still aspirational

Sebastien Loeb and Daniel Elena compete during Day FIA WRC Monte Carlo on January 25, 2020 (Photo by Massimo Bettiol/Getty Images)

The FIA World Rally Championship is close to announcing free-to-air broadcast deals in both Japan and Kenya ahead of stops in both countries on this year’s schedule.

Pay-television broadcaster J Sports already holds WRC rights in Japan but exposure on free-to-air television is in the process of being secured.

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