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Fort consultancy to advise prospective US investors in European football

(Photo by Valerio Pennicino/Getty Images)

Ricardo Fort, the outgoing head of global sponsorship at Coca-Cola, believes the growth of American venture capital in sport will be a key area of interest for the new consultancy business he announced last week.

Fort revealed he was setting up the consultancy Sport by Fort with a brief to “help investors, sponsors, rights-holders and athletes to build the right sports partnerships”.

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