HomeNewsBusinessMotorsportGlobal

Formula One steps up engagement efforts with new digital offering

The Formula One motor-racing championship has continued its efforts to ramp up fan engagement by agreeing a partnership with technology company VirtTrade.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Motorsport
Sponsorship & Marketing

McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time
Motorsport
Events

Circuit of the Americas is looking to capitalize on the new Formula 1 boom in the United States by offering its first-ever combined premium ticket, travel, hotel and experiential hospitality packages for…
Motorsport
Media

A new player looks set to emerge in China's sports media landscape, with giant telco China Telecom in advanced talks to acquire digital rights for Formula 1 motor racing, according to local industry insiders
Premium
Motorsport
Events

The Formula E electric car-racing series has removed Moscow from its 2015-16 schedule due to “unforeseen circumstances” related to road closures and traffic management in the Russian capital.