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Former FIH broadcast director Oram named World Bowling CEO

Andy Oram, the former TV and broadcast director at field hockey’s FIH, has been named as the new chief executive of World Bowling, the international federation for ten pin bowling.

Having already come on board on a short-term contract implemented ahead of August’s World Bowling Women’s Championships in Las Vegas, Oram has now joined the organisation on a permanent basis.

A former professional cricketer with Nottinghamshire County Cricket Club, Oram became an assistant producer at Sky, the UK pay-TV broadcaster in 2000. His formative experience in the sports industry also includes a stint as a freelance senior producer at Manchester United.

Following a spell coaching cricket in Australia between 2011 and 2013, he became TV and broadcast director at Boxing Marketing Arm, the commercial rights sales arm of Aiba, the international boxing federation. He took up another position in Lausanne in 2015 when he joined the FIH as TV manager.

Credit: World Bowling

A former professional athlete, Oram moved into the sports broadcast industry before occupying the position of TV and Broadcast Director working within International Federations of Olympic sports in Lausanne, Switzerland.

World Bowling president Sheikh Talal Mohammed Al-Sabah said that Oram “brings with him a diverse skill set and experience in the commercial and media sectors of high-performance sport.”

Oram (pictured, left) said that, over the past months, he had been “incredibly impressed by the level of passion and commitment shown by all the athletes and their member federations in showcasing the sport of bowling”.

He added that he looked forward to “working with all of them as we aim to bring the sport to new audiences, locations and fans”.

World Bowling named Reddentes Sports, the Singapore-based sports rights consultancy, as its media rights consultancy just over 12 months ago.

Reddentes, which is headed by former MP & Silva Asia-Pacific sales executive Mark Chew, was hired to develop new broadcast properties, manage the distribution of World Bowling’s media rights and explore new commercial opportunities.

Reddentes oversaw broadcast production and media rights distribution for the 2018 World Bowling Men’s Championships in Hong Kong.

Deals for that event were struck in Asia with i-Cable (Hong Kong), Tencent (China), TVRI (Indonesia), Astro (Malaysia), SPS HD (Mongolia), SkyNet (Myanmar) StarHub (Singapore), TrueVisions (Thailand) and the Vietnamese trio of HTV, VTV Cab and SCTV.

Outside of Asia, Reddentes distributed the rights to broadcasters in Finland (Elisa), the Netherlands (Ziggo), North America (FloSports) and New Zealand (Sky). There was coverage available in other countries on the International Olympic Committee’s Olympic Channel.