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Ex-Barcelona and Danone executive Carrión Puig joins Piqué’s Kosmos Group

Spain celebrate with the trophy following victory in the 2019 Davis Cup Final against Canada (by Alex Pantling/Getty Images).

FC Barcelona’s former head of brand, Marc Carrión Puig, has left the club to become the director of marketing and digital at Kosmos Tennis, the Davis Cup organiser founded and chaired by Barcelona footballer Gerard Piqué.

Carrión Puig will be in charge of marketing, digital, ticketing, hospitality and catering for all Kosmos Tennis events. He replaces Marçal Valls who previously headed up Kosmos Tennis’ marketing team.

Kosmos Tennis is a subsidiary of the Kosmos Group, co-founded by Piqué and Rakuten chairman and chief executive Hiroshi Mikitani, that secured a 25-year contract to run the International Tennis Federation’s (ITF) Davis Cup in 2018 and create new tournaments for the federation.

As head of brand at Barcelona, Carrión Puig was responsible for developing the global strategy and positioning of the Spanish club’s brand and for developing new business in strategic markets such as the USA, Asia Pacific and Latin America.

Prior to this he spent seven years at French multinational food company Danone where he was responsible for developing the company’s yoghurt category, among other roles, and also spent a year at PepsiCo where he acted as an assistant brand manager.

At Kosmos Tennis, Carrión Puig’s priority will be to grow attendances at the Davis Cup – a task that has been complicated by the ATP Tour’s decision to launch a rival team event, the ATP Cup, in January.

Subsequent to that event, ITF president David Haggerty said the federation had entered discussions with the ATP to merge the Davis Cup with the ATP Cup as soon as June this year.

Piqué has also floated the prospect of a “super event” in association with the ATP , stating that there is a “lot of different options” for the hosting rights for the Davis Cup from 2021 onwards.

The next edition of the Davis Cup finals will take place on November 23-29 in Madrid.

Read this: “I am working on the Davis Cup 24/7. It is the project of my life” – Gerard Piqué