“Football needs ‘sugar-daddies’,” says outgoing Chelsea boss

“Just because you have a lot of money, it doesn’t mean you are a bad investor in football,” said Kenyon, as reported by Bloomberg, speaking to a football industry conference.

“Roman Abramovich has put money in and he’s committed for the long term for the right reasons,” he said. “Roman Abramovich’s investment has been fantastic for Chelsea.

“Football does need these investors.”

Kenyon also called on football to accept that big money transfers were now part of the game, after a summer in which some of the headline buys were criticised as excessive.

“You shouldn’t underestimate the frenzy that comes around during the summer. It’s part of the pre-season,” he said.

Kenyon’s comments come just a week after UEFA approved measures proposed by its president Michel Platini which are designed to curb the influence of rich investors like Abramovich.

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