German esports team Fokus Clan has signed global sportswear brand Adidas as its kit supplier
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Barclays headlines UK League of Legends Champs in Lagardère-brokered deal
Banking group Barclays will headline sponsor major League of Legends competitions in the UK and Ireland starting with the 2020 season.
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Afflelou deepens esports engagement in Lagardère-brokered European Masters deal
French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports’ Spring 2020 European Masters in a deal brokered by the French arm of the Lagardère Sports agency.
Nike backs esports giant T1 in Lagardère-brokered deal
US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports