FISU launches new platform to drive host city interest

The International University Sports Federation (FISU) has launched an online platform in a bid to drive further interest from host cities in its major events.

The new ‘hosting’ section on the FISU website allows city representatives to access information surrounding FISU’s summer and winter Universiades, as well as the World University Championships.

A quarterly newsletter will also be sent to more than 300 sport cities around the world. The portal and the newsletter will feature event descriptions, application timelines and procedures, and best practices from past and future host cities of FISU events.

FISU hopes the new platform will reach out to cities directly, providing them with the necessary information about their events. The tool is also designed to be beneficial for FISU member associations and continental federations.

FISU president Oleg Matytsin (pictured) said: “The collaboration between FISU and the cities hosting our events is crucial for the steady development of university sports at the international level. Our new platform enables us to reach more cities from all over the world, engage with them and get them involved in university sport and FISU events.”

Most recent

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan