Latest developments in fan engagement strategy development and delivery come under the spotlight in London next month when Sarah Lewis, secretary general of the International Ski Federation (FIS) is joined by Two Circles chief executive Gareth Balch and Russell James, digital engagement director at the Football Association for one of the highlight session at the Sports Decision Makers Summit London on July 9.
With access to deeper and more meaningful data and the ability to target fans in new and more personalised ways, the session looks beyond cookie-cutter approaches to fan engagement to discuss the importance of creativity and technology in creating not only deeper but more profitable engagement with fans.
Competition for fans’ time and attention has never been more intense, putting a real premium on effective fan engagement programmes.
“The development of a direct relationship and interaction with the 15 million followers of the FIS disciplines is an important asset for development of digital activity as well as for commercial activities with sponsors and partners,” said Sarah Lewis.
“Through the FIS digital strategy, the objective is to create an ecosystem to serve skiing viewers and fans which will open up new commercial opportunities for the stakeholders through data driven sponsorships and direct consumer monetisation as a result of the connected skiing ecosystem. I’m sure there will be many valuable perspectives presented at the Summit and engaged discussions.”
The Summit, at The Rosewood hotel, High Holborn on July 9 and 10, will deliver two days of authoritative and stimulating keynote addresses and insightful panel discussions designed to deliver the intelligence members of the C-suite audience need to make smarter business decisions.
Organised around a series of business-critical subject strands, the Sports Decision Makers Summit ushers in a new era of tightly focused, data-driven events, designed exclusively for the people whose decisions shape the future of sport.
The Sports Decision Makers Summit agenda will embrace media, sponsorship, the Game Day Experience, Fan Engagement, eSports and Finance.
Other speakers include:
Sponsorship: Guillaume Sabran, head of sponsorship and licensing at Uefa; Murray Barnett, head of sponsorship and commercial partnerships at Formula One; and Michael Flynn, chief executive of DataPowa.
Media: Bhavesh Patel, global head of digital at beIN Media; Stefan Kuerten, executive director at Eurovision Sport; and Tony Singh, chief commercial officer at the England and Wales Cricket Board.
The Game Day Experience: Michael Cole, chief technology officer at the E European tour and Ryder Cup; Paul Samuels, senior vice-president at Anschutz Entertainment Group; and Christopher Lee, partner at Populous.
Finance: Keith Harris, football dealmaker and director at Everton FC; Majid Ishaq, managing director at NM Rothschild & Sons; Jonny Nye, managing director of 23 Capital.
Esports: Ralph Reichardt, chief executive of ESL; Alban Dechelotte, head of sponsorship & business development, EU Esport at Riot Games; and Nicholas Bescombes, Esport advisor to the Global Association of International Sports Federations.
Discussion and debate will be given context and direction by exclusive data drawn from a major research project to gauge the preferences and attitudes of 10,000 sports fans in the world’s most important sports markets enabling Sports Decision Makers Summit series to deliver on their promise to deliver unmatched value.
The detailed agenda and full event information are now available at www.sportsdecisionmakers.com.